Overview
The latest version of the ShipperHQ’s Analytics dashboard features an array of critical shipping metrics for quick and easy review and for guiding a merchant’s shipping strategy over time.
Some of the key metrics include:
- Checkout shipping analysis. Shipping related data from checkout activity including cart quantity, weight and value.
- Order shipping analysis. Shipping related data from completed orders including conversion, AOV, and more with Shipping Insights enabled.
Additional insight will also be provided for the number of rate requests by country to offer a deeper understanding of international market expansion opportunities.
To view more detailed data, simply click into the analytics page and apply the relevant filters to view the metrics most important to your organization’s merchandising and fulfillment objectives.
The updated ShipperHQ Analytics dashboard will also provide richer insight into shipping quotes provided throughout time down to a specific day and the ability to filter by hour.
This will empower merchants to see peak periods of performance throughout the day & over time.
By default, you can view metrics for the average rate requests per day listed at the top of the analytics page and apply filters to drill into deeper performance metrics.
This document will outline the various data and options available within the Analytics Dashboard.
Requirements
- ShipperHQ Advanced or Enterprise Plan
- Shipping Insights Advanced Feature Enabled
Please contact us at CustomerSuccess@ShipperHQ.com for more information on upgrading to unlock these powerful analytics data.
ShipperHQ Merchants currently enrolled on lower plan tiers can continue to view the legacy analytics available in the ShipperHQ dashboard.
Access & Enable ShipperHQ’s New Analytics
To access ShipperHQ’s Analytics dashboard, locate the Analytics link on the left navigation menu.
Top-level details
View critical insights at a glance as soon as you access the analytics dashboard. For each set of data, there is an “Information” icon present. Click here to reveal a tool-tip that explains what each metric represents.
- Average cart quantity – Displays the average number of items added to the cart within the selected time period.
- Average cart weight – This metric outlines the average weight of items added to the cart within the selected time period.
- Average cart value – This is the average of items added to the cart within the selected time period.
- Orders by Country – Represents the relative popularity based on rate requests by country. Highest performing countries are highlighted as well as a display of the total rates requested.
Detailed Metrics
As you navigate through the analytics dashboard, additional metrics are presented in graphs and charts that can be filtered for expanded or granular review.
Similar to the main analytics charts, when hovering over any of these graphs, a tool-tip will be displayed to provide clarification on what each graph represents.
For example, hovering over the Conversion Rate graph, a tool-tip will display text indicating these data are showcasing the average conversion rate for completed orders.
Available graphs and charts include:
- Average Order Value (AOV) – This metric represents average order values and their changes over time.
- Conversion – Detailed index of conversion rate changes over a designated period time.
- Top Selected Shipping Methods – These are the most popular shipping methods selected for orders.
- Orders with Free Shipping – Shows distribution of orders where free shipping was selected compared to how often it was offered.
- Make informed decisions on promotions using these details on how often Free Shipping was chosen to better optimize shipping rules.
- Orders By Selected Shipping Method Type (Cost vs Speed)
- Shipping Collected vs. Cost – Shows the difference between shipping price collected and cost over time (days) to showcase profitability for shipping.
- Order Value Total Breakdown – Average of order values during a designated time period.
- Cart Weight Total Breakdown – Average of cart weight during a designated time period.
Filtering and views
Default Filters
To quickly adjust the time period and duration of data, you can use the “Days” selector to drill down to 5 minute increments or expand to monthly increments.
Advanced Filtering
To drill down on more specific metrics, filters are available to set the criteria to display within each metric.
To set a filter or series of filters, locate the filter selector in the upper right corner of the dashboard.
Using the available filtering criteria, more detailed information can be viewed.
A total number of selected filters will be displayed in the “Filters” selector for visibility.
Special note on filtering
There are circumstances where too many filters have been applied resulting in analytics too obscure to produce results. It is recommended that if this occurs, filters be reduced until data are once again visible based on the filtering criteria selected.
Conclusion
ShipperHQ’s advanced analytics provide a wide variety of critical insights to review, maintain and expand your organization’s shipping strategy with prompt and accurate data captured under Shipping Insights.
If you have any questions, please contact us at Support@shipperhq.com.